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EURO SUMMER TOUR

FRENCH RIVIERA TRAVEL GUIDE

Discover the beach clubs, pastel villas and effortless Riviera style that define the French Riviera's Mediterranean spirit.

iconic french riviera beach style in vintage swimwear
pink and navy may rose bikini inspired by riviera summer style
pastel villa overlooking the mediterranean on the french riviera

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The Spirit of the Mediterranean coast

The French Riviera is one of Europe’s most iconic summer destinations. From pastel villas to sunlit Mediterranean beaches, discover our May Rose guide to the Côte d’Azur.

Stretching from Nice to Saint-Tropez, this legendary coastline blends crystalline waters, glamorous beach clubs and timeless Riviera style. Through the May Rose lens, the French Riviera becomes a celebration of Mediterranean light, summer rituals and refined swimwear.

For over a century, the French Riviera has drawn artists, travelers and icons of style. From the Belle Époque villas of Cap d’Antibes to the vibrant promenades of Nice, the region embodies a rare balance of glamour and natural beauty.

Long afternoons unfold beside turquoise water, where rocky coves meet hidden beaches and pastel villages overlook the Mediterranean.

The Riviera is not only a destination, it is a mood of effortless elegance and sun-drenched living.

our French Riviera travel guide

MUST SEES

Villa Ephrussi de Rothschild

Perched in the heights of Saint-Jean-Cap-Ferrat, between Cannes and Monaco, the Villa Ephrussi de Rothschild gazes out over what we consider to be the heart and soul of the Côte. From the winding roads of Saint-Jean to the cliffs of Èze and Cap d'Ail, every inch of this coastline pulses with a beauty that has deeply shaped May Rose ; the vivid hues, the lush flower-filled terraces, the architecture that whispers of timeless elegance. Don't miss the villa’s gardens, they are nothing short of a living masterpiece,,where nature meets the sky. The soft, rose-tinted atmosphere of the place blends seamlessly with the spirit of May Rose. After immersing yourself in this dreamlike world, slip on your Noah Ispahan top and become beach-ready, heading down to the nearby Plage des Passables to embrace the Mediterranean breeze and unwind on a sunbed, the perfect end to a magical escape.

MAMO

Mamo Michelangelo s not just a restaurant; it is a true institution on the Côte d'Azur, and its reputation is more than deserved. The welcoming atmosphere, paired with the impeccable service from the team and Mamo himself, creates an experience that feels like dining with family. The staff, radiating genuine kindness, make each moment at the table unforgettable. The Mediterranean menu is a masterpiece, each dish is a perfect blend of flavors, carefully crafted with the finest ingredients. In this relaxed, family-friendly setting, the restaurant offers a truly exceptional culinary journey that captures the essence of the region. Located in Antibes, just 10 minutes from Cannes, it is no surprise that Michelangelo Mamo is regarded as one of the best restaurants on the Côte d'Azur, where every visit feels like a celebration of both food and hospitality.

Hôtel du Cap-Eden-Roc

If you want to stay at the heart of the very soul of Riviera enchantment, look no further than the Hôtel du Cap-Eden-Roc. Perched at the tip of Cap d’Antibes, just 11 minutes from Cannes, this legendary sanctuary has, for over a century, welcomed icons like Pablo Picasso, Ernest Hemingway, Marlene Dietrich, and F. Scott Fitzgerald. Hidden among nine hectares of pine trees and flowering gardens, the hotel feels like a secret suspended between sky and sea. Its saltwater pool carved into the rock, its private cabanas along the shore, and its Michelin-starred Louroc restaurant create a world where every detail whispers of timeless elegance. Here, luxury is not loud it’s woven into the breeze, the golden light, and the slow rhythm of Mediterranean days. More than a hotel, the Hôtel du Cap-Eden-Roc is a living love letter to the timeless spirit of the Côte d’Azur.

RIVIERA BEACH CLUBS

Along the Côte d’Azur, beach clubs are more than places to swim, they are part of the Riviera’s timeless summer ritual. From the golden beaches of Saint-Tropez to the secluded coves of Nice and Cap d’Antibes, these sun-drenched spots embody the relaxed glamour of Mediterranean life. Striped parasols line the shoreline while long lunches stretch into late afternoons, the rhythm of the sea setting the pace of the day. Here, Riviera style feels effortless: minimalist swimwear, oversized sunglasses and linen shirts moving between sun, sand and saltwater. Among the most iconic is Club 55 in Saint-Tropez, a legendary beach club known for its understated elegance and simple Mediterranean cuisine. Further along the coast, the beaches of Cap d’Antibes offer a quieter Riviera atmosphere, where rocky coves and turquoise water create the perfect setting for slow summer days.

navy two piece bikini with white trim minimalist swimwear

WHAT TO WEAR

ON THE FRENCH RIVIERA

Style on the French Riviera has always been understated yet unmistakably elegant. Neutral tones, fluid silhouettes and timeless swimwear pieces reflect the relaxed glamour of Mediterranean summers.

A simple bikini, a silk scarf tied in the hair and oversized sunglasses evoke the effortless Riviera look, the same spirit that inspires the May Rose collection.

From Saint-Tropez beach clubs to quiet coves along Cap d’Antibes, Riviera style remains a study in simplicity and light.

GET THE LOOK

A PART OF MAY ROSE VISION

Riviera Beach Days

Days on the Côte d’Azur unfold slowly. Morning swims in crystalline water are followed by long lunches beneath striped parasols and golden afternoons spent drifting between Riviera beach clubs.

Minimalist swimwear, oversized sunglasses and linen shirts define the effortless aesthetic of Riviera summers.

A sculptural bikini paired with sun-warmed stone and Mediterranean light captures the essence of the May Rose spirit : refined, timeless and made for the sea.

The Côte d’Azur is one of the places that shaped the May Rose universe. The Mediterranean light, pastel architecture and quiet glamour of Riviera summers echo through our swimwear silhouettes and color palettes.

Here, summer moves slowly, between sea, stone and sun.

The French Riviera is only one stop on the May Rose Euro Summer journey

Explore OUR Euro Summer Tour

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May Rose Chia bikini set Patchouli Brown – model posing at a luxury pool cabana surrounded by palm trees.
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